Valtteri Lindholm, Varusteleka.fi

Valtteri Lindholm, Varusteleka.fi

Varusteleka, a webshop launched by Valtteri Lindholm in 2003, has grown from a small webshop to a phenomenon that is well-known amongst all Finnish men. Now the company is growing aggressively beyond Finnish borders. In his presentation, Lindholm shares the internationalization experiences Varusteleka has gotten so far as well as how Varusteleka is about to reproduce its phenomenal success in Finland, now also internationally. Lindholm will also explain how Varusteleka has become a well-known brand without major investments on paid advertising. This is strongly linked with a multichannel strategy that is still at the heart of Varusteleka business in Finland. (in Finnish)


Valtteri Lindholm's Varusteleka launched in 2003 has grown from a small webshop to a phenomenon known by every man in Finland. Now the company is growing agressively beyond Finnish borders with a winning combination of it's own brands, straight talk and Finnishness.