Hans Edlund, Polarn O. Pyret

Hans Edlund, Polarn O. Pyret

Customer journey and our approach on how to track the customer throughout the buying process (both online and offline) (en)

In the digital world of today, customers move seamlessly across different devices as well as physical stores. To be able to meet our customers demand for relevance and seamless shopping experience as well as our own need to make wise marketing decisions we need to find ways to track the customer throughout the whole buying process. Hans will talk on Polarn O. Pyrets take on the buying process and how they are striving towards making it more personalized for every unique customer. 

As Head of E-commerce at Polarn O. Pyret, Hans is responsible for the global digital sales for the Swedish kids clothing brand. Hans has almost ten years of experience from the e-commerce business working from startups to billion SEK companies in both B2B and B2C. Hans has a passion for data driven business development.