Ari Paksuniemi, CDO, Marttiini

Ari Paksuniemi, CDO, Marttiini

"How has Marttiini always been able to stay among the market's sharpest group" (in Finnish)

Web-based solutions are being utilized in the domestic and global sales, marketing and logistics. In his presentation Paksuniemi will share his view on how trustworthy partnerships are key to success in a constantly changing business environment.

Ari Paksuniemi is responsible for Marttiini´s digital visibility in different channels, as well as the development of e-commerce as a whole. He has the information management and marketing education, and he has worked with several domestic and international webshops projects for about 15 years.

Marttiini was founded in 1928, knives producing and selling a Finnish company whose principal place of business is located in Finnish Lapland in Rovaniemi. Marttiini is part of the international fishing tackle group Rapala VMC in. Martiini has about 400 different prodcts and models and they are supplied in nearly 40 different countries. Half of its sales are exported. Marttiini knives is the world's leading knives factor. Increase in international sales via webshop is currently one of the leading projects in the company.

More info:
marttiini.fi